SnapEngage: a useful tool to catch new customers

Turn website visitors into customers with SnapEngage

As a small business owner myself I’m always looking out for new tools to help me find new customers. Just a few days ago I found a sales tool that made me think ‘wow, this could really help!’

Face-to-face communication is often key in sales. Perhaps it’s because of my days successfully selling sandwich discount cards on the street that I find speaking directly with someone seems to lead to more business than anything else!

The tool that I found to help with reaching new customers is called SnapEngage.

I found it whilst browsing a website offering WordPress hosting services. A small chat window opened asking me if there was any further information that I needed. It was one of the owners of the site who was on the chat. He was able to give me a little bit more information about their services, and answer the questions that I had.

It was the personal connection that impressed me. It was a chance to talk to someone directly about the services that were on offer, and resolve questions that I had about their products.

SnapEngage offer chat facilities to help you connect with potential customers. Install the widget on your site then you can chat to customers via your usual tools such Skype and Google Chat. The chat proactively connects agents with people browsing your site. You can have several agents serving your website, with multiple chats per agent. Contacts are logged and can be fed into third party CRM software. There are options for setting the delay and features of the proactive chat. If an agent is not online then a ‘help’ or offline message button can be displayed instead. There is also a Facebook tab available, so people can chat to you directly from your Fan Page.

SnapEngage have a variety of plans, a 14 day free trial, and a free usage tier for very low traffic sites.

I have installed SnapEngage on the Telaco site – so you can connect with me when I’m online. I would recommend that you take a look at what SnapEngage has to offer your business. Thanks to the free trial it’s a risk free way of seeing if your online sales numbers can be improved. I will keep you updated as to how it is working for Telaco.

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Posted in: Resources, Sales